Developing Personal Selling SOP, Improving Website and Improving Company Profile of MSME of PT. Selula Dwiphaloka Teknologi

Fabian Danandjaya Puspadewa, Hasnul Suhaimi

Abstract


The increasing number of MSMEs (Micro, Small and Medium Enterprises) in Indonesia has had a positive contribution to Indonesia's economy, but many MSMEs unable to manage their business well. PT Selula Dwiphaloka Technologi is an MSME, a family business located in Bekasi City, Indonesia, that sells a custom-design machine for B2B customer. The data were collected using business coaching methods, a qualitative research that used to mapping MSME’s condition and problem, then take a corrective action to implement solutions for improvement. The result shows that the MSME don’t have a written SOP that can be used as guidance so the personal selling activity can be done consistenly, and also the website and company profile of MSME don’t look very interesting. So, the solution is by developing SOP of personal selling, improving the website and company profile to support marketing activities. Surveys were also conducted to support evidence of the improvement result.  As the results, there was a significant increase in the respondents' assessment of the visual aspects, information and overall appearance of the new website and company profile compared to the old ones. This study aims to help PT Selula Dwiphaloka Teknologi manage their marketing activities by creating SOP of personal selling, designing new website and company profile proposal

Keywords


B2B; business coaching; company profile design; machine maker MSMEs; personal selling SOP; website design

Full Text:

PDF

References


G. G. Quddus, “Pemangkasan Tarif PPh UKM Difinalisasi,” Kontan.co.id, Jakarta, 11-Apr-2018.

A. Gilmore, “Entrepreneurial and SME marketing,” J. Res. Mark. Entrep., vol. 13, no. 2, pp. 137–145, Oct. 2011.

Kementrian Perindustrian RI, “Analisis Perkembangan Industri Edisi 1 2019,” 2019. .

M. D. Hutt and T. W. Speh, Business Marketing Management : B2B, 10th ed. Canada: South-Western/Cengage Learning, 2010.

P. Kotler and K. L. Keller, Marketing Management, 15th ed. Boston: Pearson, 2016.

G. E. Belch and M. A. Belch, Advertising and Promotion: An Intregrated Marketing Communications Perspective, 10th ed. USA: McGraw-Hill Education, 2015.

W.-L. Wang, E. C. Malthouse, B. Calder, and E. Uzunoglu, “B2B content marketing for professional services: In-person versus digital contacts,” Ind. Mark. Manag., vol. 81, pp. 160–168, Aug. 2019.

R. E. Anderson, “Personal selling and sales management in the new millennium,” J. Pers. Sell. Sales Manag., vol. 16, no. 4, pp. 17–32, Jan. 1996.

M. Murphy and C. M. Sashi, “Communication, interactivity, and satisfaction in B2B relationships,” Ind. Mark. Manag., vol. 68, pp. 1–12, Jan. 2018.

The U.S. Environmental Protection Agency (EPA), Guidance for Preparing Standard Operating Procedures (SOPs). Washington DC: The U.S. Environmental Protection Agency (EPA), 2007.

A. Herdiyanti, A. C. Puspitaningrum, H. M. Astuti, and U. L. Yuhana, “Pembuatan standard operating procedure pengembangan sistem informasi manajemen: studi kasus DPTSI ITS,” SISFO, vol. 08, no. 01, pp. 67–68, Sep. 2018.

R. Stup, “Standard Operating Procedures: A Writing Guide,” PennState Extension, 2012. [Online]. Available: https://extension.psu.edu/standard-operating-procedures-a-writing-guide.

D. Chaffey and P. R. Smith, Emarketing Excellence: Planning and Optimizing Your Digital Marketing, 4th ed. New York: Routledge, 2012.

S. McPheat, Developing Internet Marketing Strategy. USA: Ventus Publishing, 2011.

J. F. Rayport and B. J. Jaworski, Introduction to E-commerce. Boston: McGraw-Hill, 2001.

G. J. McLean, “Investigating the online customer experience – a B2B perspective,” Mark. Intell. Plan., vol. 35, no. 5, pp. 657–672, Aug. 2017.

R. Kriyantono, Public Relations Writing: Media Public Relations, Membangun Citra Korporat. Jakarta: Kencana Prenada Media Group, 2008.

S. Cebi, “Determining importance degrees of website design parameters based on interactions and types of websites,” Decis. Support Syst., vol. 54, no. 2, pp. 1030–1043, Jan. 2013.




DOI: http://dx.doi.org/10.12962/j23546026.y2019i5.6189

Refbacks

  • There are currently no refbacks.


View my Stat: Click Here

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.