Gita Widi Bhawika


Crowdfunding is a new phenomena. This fundraising based technology has increased in popularity since a decade ago. Crowdfunding can help people to fund their initiatives workings without boundaries because it only need internet connection to ask and give money. It is not necessary to gain relationship between initiator and funder. Yet, from the conventional fundraising point of view, it is important to build relationship in increasing the loyal funder who can easily fund the future initiator’s initiatives. Thus, crowdfunding has a potential dehumanization risk. This descriptive research will discuss about crowdfunding in Indonesia, and its dehumanization risks. Moreover, this paper will propose the model of donor relationship management to minimize the dehumanization risk.


Crowdfunding; Technology; Donor Relationship Management; Dehumanization

Full Text:



Belleflamme, P., Lambert, T., & Schwienbacher, A. (2013). Crowdfunding: Tapping the right crowd. Journal of Business Venturing. http://doi.org/10.1016/j.jbusvent.2013.07.003

Bretschneider, U., Knaub, K., & Wieck, E. (2014). Motivations for Crowdfunding: What Drives the Crowd to Invest in Start-ups? In European Conference on Information Systems (ECIS) (accepted for publication). Te Aviv, Israel.

Brown, T. E., Boon, E., & Pitt, L. F. (2016). Seeking funding in order to sell: Crowdfunding as a marketing tool. Business Horizons. http://doi.org/10.1016/j.bushor.2016.11.004

Forbes, H., & Schaefer, D. (2017). Guidelines for Successful Crowdfunding. In Procedia CIRP (Vol. 60, pp. 398–403). Elsevier B.V. http://doi.org/10.1016/j.procir.2017.02.021

gandengtangan. (2017). Retrieved from https://gandengtangan.org

Henry, G. F. (2016). Funding innovation: Moving the business forward. Surgery, 160(5), 1135–1138. http://doi.org/10.1016/j.surg.2016.06.056

Kitabisa.com. (2017). Retrieved from https://kitabisa.com/#_=_

Nugroho, E. C. (2011). Menghargai Modus-Modus Esensial Manusia sebagai Upaya Mengatasi Problem Dehumanisasi di Indonesia. HUMANIKA, 14. Retrieved from http://download.portalgaruda.org/article.php?article=23223&val=1313&title=Menghargai Modus-Modus Esensial Manusia sebagai Upaya Mengatasi Problem Dehumanisasi di Indonesia

Rahayu, C. C. (2013). Penggalangan Dana Model Crowdfunding di Indonesia. Universitas Indonesia.

Risdahl, A. S. (2011). The Complete Idiot’s Guide to Crowdsourcing. New York: Alpha Books.

Rosalina, Handojo, A., & Wibowo, A. (2012). Aplikasi Crowdfunding Sebagai Perantara Penggalangan Dana Berbasis Website dan Facebook Application. Komputer, 2(Jaringan Komputer), 1–5.

Savitri, E. D., Nuswantara, K., & Zahrok, S. (2016). Sikap Pilihan Bahasa Pelaku Ekonomi Berdasarkan Tinjauan Undang-Undang dan Peraturan Pemerintah. Jurnal Sosial Humaniora, 9, 156–169.

DOI: http://dx.doi.org/10.12962/j24433527.v10i1.2355


  • There are currently no refbacks.

This work is licensed under a Creative Commons Attribution 4.0 International License.

p-ISSN (1979-5521)  e-ISSN (2443-3527)