INVESTMENT RISK IDENTIFICATION FOR THREE STARS HOTEL IN BALI

I Gusti Agung Adnyana Putera, Wayan Sri Kristinayanti, I Nyoman Norken

Abstract


The three stars hotel occupation in Bali is unpredictable compared to other luxury hotels. However the average length of stay at the hotel of this level is higher than the other five-star hotel. Both types provide opportunities and risk to investor, thus, that investor need to conduct broad examination before do some investment, especially to identify risk factors for investment. This paper presents comprehensive risk factors of investing in three star hotels in Bali. Data obtained from structured interview to the tourist of the various levels of tourism management in Bali. The data ware processed using a descriptive qualitative into three major groups namely the major risk, unacceptable risk, and undesirable risk. The results of this study indicate that there ware 40 types of investment risk on a three-star hotel in Bali. Amongst the 40 types of these risk, only 25% was acceptable risk and negligible risk, while the rest categorized major risk. Between the major risk, 50% was unacceptable risk and the remaining 25% was an undesirable risk. Unacceptable risk were classified into risk occurs more often in pre-design activities which mainly related to marketing activity, even as the dominant risk was the environmental problem, especially with the traditional village-awing awing (local village regulations). Risks a classified as undesirable risk were more common in the activities during the operation of hotels, which are generally triggered from the human risk.

Keywords


investment risk; risk identification; risks of three star hotel; a risk factor

Full Text:

PDF

References


Ahmad, K.,(2004). Dasar-Dasar Manajemen Investasi dan Portofolio. Jakarta: PT. Rineka Cipta.

Bartels, J., (1987). Risk, Planning, and Execution. Journal of Cornell Hotel and Restaurant Administration Quarterly Vol. 28 No.3: p52-56.

Flanagan, R. and Norman, G., (1993). Risk Management and Construction.Cambridge: University Press.

Godfrey, P.S. and Halcrow, S. W., (1996). Control of Risk: A Guide to the Systematic Management of risk from construction. Westminster London, Construction Industry Research and Information Association (CIRIA).

Kerzner, H. (1995). Project Management. A ,System Approach to Planning, Scheduling, and Controling. Fifth edition. New York. Van Nostrand Reinhold.

Lesmana, I.G.N and Irawan, A., (2004). Analisa Nilai Probabilitas dan Dampak dari Resiko Investasi Real Estate Perumahan Kelas Menengah ke Atas. Bandung : Universitas Katolik parahyangan.

Vose, D., (1996). Risk Analysis. West Sussex: Jhon Willey & sons Ltd.




DOI: http://dx.doi.org/10.12962/j24609463.v7i1.2424

Refbacks

  • There are currently no refbacks.


Creative Commons License
Jurnal Teknobisnis by LPPM ITS is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://iptek.its.ac.id/index.php/tekno/index.

 

Flag Counter