In a planning process, appropriate methods in order to understand the problems is needed so that proper planning products targeted to answer the challenge on a case study. Root cause analysis (RCA) is a qualitative analysis method that serves to attract understanding the root causes of problem which is need to be considered in the formulation stage of product planning. The tourist area of cultural heritage Kampung Kemasan has potential as a tourist development area but his condition is not developed well. Kampung Kemasan chosen as a case study to be aligned with the functions deemed appropriate method of RCA as a tools to understand the root cause of an event. The use of RCA is expected to become effective tools for basic guidelines for the formulation of the product development of the region based on a comprehensive understanding of an event

Keyword: Rootcause analysis, heritage tourism, Kampung Kemasan

Rooney, James J. and Houvol, Leo N Vandon. (2004). Root Cause Analysis For Beginners. www.asq.org

Widodo, Sugeng. (2000). Studi Pelestarian Kompleks Masjid Menara Kudus dan Kawasannya. Suaka Peninggalan Sejarah dan Purbakala Propinsi Jawa Tengah.

Travel.kompas.com. Jalan-jalan ke Kampung Kemasan, Yuk!. Diakses pada tanggal 3 juli 2016

Supriharjo, Rimadewi, dkk. (2015). Pelestarian Kawasan CagarBudaya Kampung Kemasan Kabupaten Gresik Dengan Pendekatan Partisipasi Masyarakat. Surabaya : LPPM ITS.

Kountur, R. (2005). Metode Penelitian Untuk Penulisan Skripsi dan Tesis. Jakarta : Penerbit PPM.

Gretzky, Wayne. (2010). Strategic Planning and SWOT Analysis. Essentials of Strategic Planning in Healthcare

Shannon, Sarah E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, Vol. 15 No. 9, November 2005 1277-1288

Saaty. Thomas L. (2008). Decision making with the analytic hierarchy process. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260, USA

Chien Hzu, Chia. (2007). The Delphi Technique: Making Sense Of Consensus.The Ohio State University & Brian A. Sandford, Oklahoma State University. ISSN 1531-7714

Wibisono, Alga T. (2016). Laporan Tugas Akhir: Pengembangan Kawasan Wisata dengan Pendekatan Community-basedTourism di Kampung Kemasan, Gresik. PWK ITS.