Identitas Visual Sebagai Sebuah Cara untuk Memperkenalkan Inovasi Ekowisata Kemaritiman

Kartika Kusuma Wardani, Hertina Susandari, Anggra Ayu Rucitra, Puspita Sari Sukardani

Abstract


Abstrak—Kepariwisataan merupakan salah satu sektor perekonomian yang menyumbang devisa terbesar di Indonesia. Indonesia sebagai negara kepulauan terbesar di dunia memiliki garis pantai yang terbentang panjang dan sangat potensial dalam pengembangan kawasan ekowisata berbasis kemaritiman. ITS sebagai kampus dengan orientasi penelitian dalam bidang kemaritiman mengembangkan bentuk penerapan teknologi akuakultur Ocean-Farm ITS dengan penambahan fungsi sebagai area ekowisata terapung baru lepas pantai. Keberlanjutan dalam penelitian tersebut membutuhkan sebuah solusi dalam memperkenalkan jenis wisata baru dan inovatif sehingga mampu meningkatkan perekonomian daerah dimana teknologi Ocean-Farm ITS diaplikasikan. Dalam tulisan ini, penulis akan menjelaskan tentang solusi identitas visual sebagai sebuah cara dalam memperkenalkan ekowisata baru.

Abstract—Tourism is one of the economic sectors that contributes the largest foreign exchange in Indonesia. Indonesia as the largest archipelagic country in the world has a long coastline and is very potential in developing maritime-based ecotourism areas. ITS as a campus with a research orientation in the maritime sector develops the application of Ocean-Farm ITS aquaculture technology with the addition of functions as a new floating offshore ecotourism area. Sustainability in this research requires a solution in introducing new and innovative types of tourism so that it can improve the regional economy where ITS Ocean-Farm technology is applied. In this paper, the author will explain about visual identity solutions as a way of introducing new ecotourism.


Keywords


aquaculture, ecotourism, visual identity, net cages floating, maritime, morphological matrix

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DOI: http://dx.doi.org/10.12962/iptek_desain.v19i2.7945

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