Selection Of Shipping Services Using Analytical Hierarchy Process (AHP) Method

Dzakiyah Agustin Puspitasari, Febriola Rania Trihelmina, Maya Kencana Wulandari, Anindiatie Parastikasari, Hidayatul Khusna


Online business has come along way since these early days, where people can purchase items from the comfort of their own homes and work place. This causes people to choose to shop online rather than go to offline store, thus, the freqeuncy of delivery services keep getting higher day by day. In determining the right shipping service, every people has a different needs. This study aims to identify factors that affect customers in choosing shipping services. The variable includes three dimension which are alternative, criteria, and sub-criteria. The number of respondents for this study is 72. Four major shipping service companies in Indonesia were selected to be the alternative includes JNE, J&T, SiCepat and Pos Indonesia. The analysis shows that there are 5 criteria and 2 sub criteria for each criteria, that can be used to measure user preference of choosing shipping services. In this study it was found that the value of consistency ratio in each matrix paired is  0,1 so that the AHP method in
this study has optimal results. From the analysis, each criterion was weighted to rank the customers preference of choosing a shipping services relatively of each other. The best delivery service selected is J&T with The criteria sorted from most important to least important are security, quality of service, price, area coverage and distance.


Analytical Hierarchy Process (AHP); Consistency Index; Consistency Ratio; Criteria; Shipping Services

Full Text:



R. Rahmayanti, Analisis Pemilihan Supplier Menggunakan Metode Analytical Hierarhy Process (AHP) (Studi Kasus pada PT. Cazikhal), Surakarta: Universitas Sebelas Maret, pp. 22-82, 2010.

P. Kotler and G. Amstrong, Principles of Marketing, 14th Ed Global, USE: Pearson Education, vol. 6, pp. 47-48, 2012.

F. Tjiptono and G. Chandra, Service, Quality, and Satisfaction, 3rd Ed, Yogyakarta: Andi, pp. 59-69, 2011.

Salkind, N.J. 2016. Statistics for People Who (Think They) Hate Statistics 6th Edition. Thousand Oaks, CA: Sage Publication, 5-18.

Sugiyono, 2014, Metode Penelitian Kuantitatif Kualitatif dan R&D, Bandung: Alfabeta, 84.

Byun, D.H. 2001. The AHP Approach of Selecting an Automobile Purchase Model. Information and Management, 38, 289-295.

Saaty, Thomas L, “Decision Making for Leaders 3rd Edition”, University of Pittsburgh, 2012.

Saaty, T. L. 1999. Fundamental of the analytic network process. Pittsburgh: ISAHP, Kobe.

Christopher, martin. 1998. Logistics and Supply Chain Management. London: Prentice Hall.

Mentzer, J.T., Flint, D.J, and Hult, G.T.M. 2001. Logistic service quality asa segmentcustomized process. Journal of marketing, 65(4), pp.82-104.

Okemiri H.A., Nwogbaga, N.E., Nwebonyi, F.N. 2017. Critical Review Of Shipping Service Management System With Empasis To Its Relevance If Adopted In Nigeria. Journal of Multidisciplinary Engineering Science and Technology (JMEST).



  • There are currently no refbacks.

Creative Commons License
Inferensi by Department of Statistics ITS is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at

ISSN:  0216-308X

e-ISSN: 2721-3862

Analytics Made Easy - StatCounter View My Stats