The Contribution of Social Media, E-WOM On Brand Images and Purchase Intention
Abstract
Keywords
Full Text:
PDFReferences
Suryani,Tatik (2008) Perilaku Konsumen di Era Internet Implikasinya pada Strategi Pemasaran.Graha Ilmu. Yogyakarta.
Uttam Chakraborty, Savita Bath. (2017). “Credibility of Online Review and its Impact on Brand Image”. Management Research Review. Vol. 41. No.1. Hal 148-164.
Tariq Maryam, Abbas Tanveer, Abrar Muhammad, Iqbal Asif. (2017). “ EWOM and Brand Awareness impact on Consumer Purchase Intention : Mediating role of Brand Image”. Pakistan Administrative Review. Vol. 1. No. 1.
Milad Farzin, Majid Fattahi. (2019) “ EWOM through Social Networking sites and impact on Purchase Intention and Brand Image in Iran”. Journal of Advances in Management Research. Vol. 15. No. 2. Hal. 161-183.
Reham I. Elseidi, Dina El-Baz. (2016). “Electronic Word Of Mouth effects on Consumers’ Brand Attitudes, Brand Image and Purchase Intention : an empirical study in Egypt. The Business Management Review, Vol. 7. No. 5.
Ali Sahabi Yusuf, Ab Razak Che Hussin, Abdelsalam H. Busalim. (2018). “Influence of E-WOM engangement on Consumer Purchase Intention in Social Commerce”. Journal Of Service Marketing. ISSN 0887-6045.
Bagas Aji Pamungkas, Siti Zuhroh. (2016). “Pengaruh Promosi Di Media Sosial dan Word Of Mouth terhadap Keputusan Pembelian (Studi Kasus Pada Kedai Bontacos, Jombang)”. Komunikasi. Vol. X. No. 02. Hal. 145-160.
Adamantios Diamantopoulos, Bodo Schlegemilch, Dayananda Palihawadana. (2018). “The relationship between country-of-origyn image and brand image as drivers of purchase intention: A test alternative perpectives”. International Marketing Review. Vol. 28. No. 5. Hal. 508-524.
Dokyun Lee, kartik Hosanagar, Harikesh S. Nair. (2014). “The Effect of Social Media Marketing Content on Consumer Engagement : Evidence from Facebook”.
Dr. R. Srinivasan, Prof. Resham Bajaj, Dr. Sandeep Bhanot(2016). “Impact of Social Media Marketing Strategis used by Micro Small and Medium Enterprise (MSMEs) on Customer acquisition and retention”. IOSR Journal of Business and Management. e-ISSN : 227-487, p-ISSn : 2319-7668. Vol. 18, Issue1. Ver.III. Hal. 91-101.
DOI: http://dx.doi.org/10.12962/j23546026.y2020i1.10856
Refbacks
- There are currently no refbacks.
View my Stat: Click Here
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.