Comparison of the Application of E-commerce in Online Versus Offline: Theoretical Review

Rezki Nur Amalia Achmad, Basuki Rachmat

Abstract


The development of internet technology has positive impact for improving business performance. Social media such as Facebook, Twitter, Instagram can be easily accessed by anyone and enable customers interact with others like face to face communication. Now days, wedding organizer also using social media for marketing activities. Some wedding organizers use Instagram social media as a marketing strategy, because Instagram social media is a way for wedding planners to introduce themselves to the wider community. This study aims to determine the application of E-Commerce affect the perception of ease in the Event Organizer business and determine the application of social media affect the perception of ease in the Event Organizer business. This research uses a qualitative approach with a case study method that will be described descriptively from the results of data collection

Keywords


e-commerce; social media; E-WOM; event organizer

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References


Asosiasi Penyelenggara Jasa Internet Indonesia, “Infografis Hasil Survey Penetrasi dan Perilaku Pengguna Internet Indonesia Tahun 2016,” 2016.

P. Kotler and K. L. Keller, Marketing Management, 14th ed. New Jersey: Prentice Hall, 2012.




DOI: http://dx.doi.org/10.12962/j23546026.y2020i1.7863

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