Analysis about the Effects of Ease of Use Site, Information Quality, Purchasing Trust, and Price Impression Towards Using of Online Shopping Blibli on Community in Semarang

Annisa Endigalani, Amelia Saraswati, Fauzan Kautsar, Rista Nurdianasari

Abstract


This research aims to analyze the influence of ease of use site, quality information, purchasing trust, and the impression of price against visitor’s shopping intention on Blibi. The sampling method used on this research is probability sampling with random sampling technique. Samples were collected from 258 respondents who are community in Semarang who have visited the site Blibi. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test. The result showed that the ease of use of the site, quality informartion, purchasing trust, and the impression of price has positive influence towards the shopping intention.

Keywords


ease of use site; information quality; purchasing trust; price impression; shopping intention

Full Text:

PDF

References


M. Igbaria and J. Iivari, “The effects of self-efficacy on computer usage,” Omega, vol. 23, no. 6, pp. 587–605, 1995.

F. D. Davis, “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Q. Manag. Inf. Syst., vol. 13, no. 3, pp. 319–339, 1989, doi: 10.2307/249008.

S. S. H. Shah et al., “The impact of brands on consumer purchase intentions,” Asian J. Bus. Manag., vol. 4, no. 2, pp. 105–110, 2012.

A. Akhlaq and E. Ahmed, “Digital commerce in emerging economies,” Int. J. Emerg. Mark., 2015.

G. Sharma and W. Lijuan, “The effects of online service quality of e-commerce Websites on user satisfaction,” Electron. Libr., 2015.

X. Liu and J. Qiu, “The impact of the negative online reviews on consumers’ purchase intention: Based on the dimension of product information.,” in WHICEB, 2013, p. 22.

B. Ganguly, S. B. Dash, D. Cyr, and M. Head, “The Effects of Website Design on Purchase Intention in Online Shopping: the Mediating Role of Trust and the Moderating Role of Culture,” Int. J. Electron. Bus., vol. 8, no. 4/5, p. 302, 2010, doi: 10.1504/ijeb.2010.035289.

F. Guzmán, O. Iglesias, A. Cuneo, P. Lopez, and M. J. Yague, “Private label brands: measuring equity across consumer segments,” J. Prod. Brand Manag., 2012.

S. Lee, A. Illia, and A. Lawson-Body, “Perceived price fairness of dynamic pricing,” Ind. Manag. Data Syst., 2011.

B. J. Babin, D. M. Hardesty, and T. A. Suter, “Color and shopping intentions: The intervening effect of price fairness and perceived affect,” J. Bus. Res., vol. 56, no. 7, pp. 541–551, 2003.

W. B. Dodds, K. B. Monroe, and D. Grewal, “Effects of price, brand, and store information on buyers’ product evaluations,” J. Mark. Res., vol. 28, no. 3, pp. 307–319, 1991.

J.-H. Wu and S.-C. Wang, “What Drives Mobile Commerce?: An Empirical Evaluation of The Revised Technology Acceptance Model,” Inf. Manag., vol. 42, no. 5, pp. 719–729, 2005.

T. C. Kinnear and J. R. Taylor, Marketing research: an applied approach. McGraw-Hill Companies, 1987.

B. H. Wixom and P. A. Todd, “A theoretical integration of user satisfaction and technology acceptance,” Inf. Syst. Res., vol. 16, no. 1, pp. 85–102, 2005.

G. S. Milan, S. Bebber, D. De Toni, and L. Eberle, “Information quality, distrust and perceived risk as antecedents of purchase intention in the online purchase context,” J. Manag. Inf. Syst. E-commerce, vol. 2, no. 2, pp. 111–129, 2015.

P. A. Pavlou and M. Fygenson, “Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior,” MIS Q. Manag. Inf. Syst., vol. 30, no. 1, pp. 115–143, 2006, doi: 10.2307/25148720.

P. A. Pavlou, “Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model,” Int. J. Electron. Commer., vol. 7, no. 3, pp. 101–134, 2003.

C.-M. Chiu, C.-C. Chang, H.-L. Cheng, and Y.-H. Fang, “Determinants of customer repurchase intention in online shopping,” Online Inf. Rev., 2009.

G. M. Armstrong, P. Kotler, M. Harker, and R. Brennan, Marketing: an introduction. Pearson UK, 2018.

A. Mehta, “How advertising response modeling (ARM) can increase ad effectiveness,” J. Advert. Res., vol. 34, p. 62, 1994.

F. Tjiptono, Strategi Pemasaran. Yogyakarta: Andi Offset, 2007.

P. D. Sugiyono, Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung: Alfabeta, 2008.

A. Ferdinand, “Metode Penlitian Manajemen Pedoman Penelitian Untuk Menulis Skripsi Tesis dan Disertai Ilmu Manajemen, Edisi Ke Tiga.” Semarang, Universitas Dipenogoro, 2011.




DOI: http://dx.doi.org/10.12962/j23546026.y2020i1.8459

Refbacks

  • There are currently no refbacks.


View my Stat: Click Here

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.