Fishermen Intentions Toward Floating Net Cage based on Technology Acceptance Model and Theory of Reasoned Action

Mokh Suef, Nani Kurniati, Farras Rahardini Azizah

Abstract


In order to support offshore aquaculture in Indonesia, a floating net cage is being developed by Pusat Studi Kelautan ITS and will be placed in Sidoasri Village, Malang, Indonesia. The use of floating net cage will shift the habits of the fishermen. It will be very for the effort of developing the floating net cage if it will be rejected by the fishermen. Therefore, it is important to measure the factors influencing fishermen intention as a potential user to use the cage. In this paper, Technology Acceptance Model is integrated with Theory of Reasoned Action to identify the factors. The findings of this study, obtained that fishermen intentions to use floating net cage is influenced by their attitude and subjective norm, while perceived usefulness and perceived ease of use have a role to affect the intentions indirectly

Keywords


fishermen; floating net cage; technology acceptance model; theory of reasoned action; survey

Full Text:

PDF

References


I. Effendi and Mulyadi, “Budidaya Perikanan,” 2012.

F. D. Davis, R. P. Bagozzi, and P. R. Warshaw, “User acceptance of computer technology: A comparison of two theoritical models,” Manage. Sci., vol. 35, no. 8, pp. 982–1003, 1989.

I. Ajzen and M. Fishbein, Understanding attitudes and predicting social behavior. Englewood Cliffs, New Jersey: Prentice Hall, 1980.

M. Fishbein and I. Ajzen, Belief, attitude, intention and behavior : An introduction to theory and research. Reading, Massachusetts: Addison-Wesley, 1975.

F. D. Davis, “A technologyacceptancemodel for empirically testing new end-user information system: Theory and results,” Massachusetts Institute of Technology, 1985.

S. Yamin and H. Kurniawan, Generasi baru mengolah data penelitian dengan Partial Least Square Path Modeling. Jakarta: Salemba Infotek, 2011.

F. D. Davis, “Perceived usefulness, perceived ease of use, and user acceptance of information technology,” MIS Q., vol. 13, no. 3, pp. 319–339, 1989.

S. Taylor and P. A. Todd, “Understanding information technology usage: A test of competing models,” Inf. Syst. Res., vol. 6, no. 2, pp. 144–176, 1995.

F. D. Davis and V. Venkatesh, “A critical assessment of potential measurement biases in the technology acceptance model: Three experiments,” Int. J. Human-Computer Stud., vol. 45, pp. 19–45, 1996.

J. F. Hair, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, A primer on partial least squares structural equation modeling (PLS-SEM). California: SAGE Publication, Inc., 2013.

V. Venkatesh and F. D. David, “A model of the antecedents of perceived ease of use: Development and test,” Decis. Sci., vol. 27, no. 3, pp. 451–481, 1996




DOI: http://dx.doi.org/10.12962/j23546026.y2019i1.5130

Refbacks

  • There are currently no refbacks.


View my Stat: Click Here

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.